CREATIVE SOLUTIONS
Our individual creative services develop assets that are resonant and highly effective in supporting result-driven Brands and campaigns.
TRIBEFIT OC
A dynamic Brand program to support the opening of a new fitness facility in Orange County, CA.
TribeFit OC – Laguna, Niguel
Ahmed Tafti (Coach Ed) brings over 10 years experience in the fitness industry with one of the world’s largest fitness franchise brands and holds both NASM (National Academy of Sports Medicine) and Precision Nutrition certifications. He’s realized his dream of opening his own fitness facility, TribeFit OC, where the values of lasting personal relationships created in a supportive, non-judgmental environment prevail. The proprietary 35+5 total body after-burn workouts deliver results fast and safely.
PROPRIETARY BRAND ASSESSMENT
That said, there is a lot of competition and it was critical for TribeFit OC to stand out in a crowded field. Through Prolific’s new proprietary Brand Value Assessment, a distinctive positioning for TribeFit OC was defined – Built In The OC for the OC – to set it apart from the plethora of national and international fitness brands. This positioning represents and resonates with the unique culture of Orange County and gives TribeFit OC a uniquely organic, genuine feel.
NEW VISUAL BRANDING
New Visual Branding and design elements are bold and distinctive. They reflect the three core aspects of the small group training program and represent its grounding in nature: Green/Fertility of Earth – Stability + Balance, Red/Passion of Fire – Fat Burning + Quickness, Blue/Power of Water – More Resistance + Strength.
Videos were conceptualized and produced to bring the brand and the beautiful studio to life.
POWER OF PURCHASE
To take the OC community centric positioning one step further, TribeFit OC donates $1 from the purchase of an initial membership to one of the current non-profit partners – Surf & Turf Therapy and Miracles for Kids. On an ongoing basis, for every Facebook and Instagram check-in $.10 is donated to a designated charity of the month. The “Power of Purchase” supports the community and it’s “Painless Giving” for TribeFit OC members!
It’s Time to Build Your Brand Value
It starts with one simple step: to complete our “Proprietary Brand Value Assessment.”
It’s Easy!
You only need to invest few hours of your time initially, and then we do the rest!
From the assessment, you will get an actionable, step-by-step guide of building your Brand Value and successfully positioning your brand as THE BETTER BRAND, allowing you to gain a competitive advantage and increase your profit margins.
