BRIANHEAD RESORT
Small Ski Resort broke through big-budget competitors and saw a 50% increase in business with the first campaign.
CREATIVE + STRATEGIC PARTNER
When Prolific Creative started working with Brian Head Resort, it was facing decreased revenues due to competition from more established resorts in Utah and California with MUCH bigger budgets. We partnered with MI Marketing to develop creative solutions to help turn around their Client’s business.
BRAND IDENTITY + DIGITAL ADS
Prolific Creative reinvented the logo, provided campaign concepts and photography, designed and produced all outdoor/billboards ads, and print ads. We also fine-tuned and repurposed our outdoor and print ads for digital partner “V Digital” to use in the supporting digital campaign which consisted of digital ads, follow-back ads, and PPC ads.
OUTDOOR AD CAMPAIGN SUCCESS
The “Family Friendly Affordable“ and “Play + Stay” creative themes gave the intimate Brian Head Resort a clear brand identity which really resonated in the market. In the very first season of running the campaign, Brian Head Resort saw well over a 50% increase in resort bookings and lift ticket purchases. Three years later, the campaign continues to drive positive business results.
It’s Time to Build Your Brand Value
It starts with one simple step: to complete our “Proprietary Brand Value Assessment.”
It’s Easy!
You only need to invest few hours of your time initially, and then we do the rest!
From the assessment, you will get an actionable, step-by-step guide of building your Brand Value and successfully positioning your brand as THE BETTER BRAND, allowing you to gain a competitive advantage and increase your profit margins.
