CHEF STEW’S STIX
A fully integrated program ready to support the launch of a Celebrity Chef’s fast-casual restaurant.
CELEBRITY CHEF ROBERT STEWART
Chef Robert Stewart (“Chef Stew”) is a celebrity chef who won Cutthroat Kitchen Season 8, Episode 9, and competed on Guy’s Grocery Games with Guy Fieri and Supermarket Stakeout with Alex Guarnaschelli. He frequently caters entertainment industry parties and recently starred in We TV’s Marriage Bootcamp: Hip Hop Edition.
CHEF STEW’S STIX
Despite all this glamorous activity, Chef Stew has always wanted to have a fast-casual restaurant, so in the Fall of 2019, he tested out the idea of Chef’s Stew’s Stix in his catering, with food bloggers and in media appearances.
BRAND DEVELOPMENT + STRATEGY
With a super positive response from all, he reached out to Prolific Creative to create the branding, develop a website, guide social media, and design and produce apparel, menus, and signage to support a March 2020 launch.