Easy Solutions | Prolific Creative

When consumers are faced with choices, they will choose what they perceive to BE THE BETTER BRAND.

Brand Value is what makes THE BETTER BRAND.

ISSUE 1

Inauthentic Noisy Marketplace Competition

“Noise” is the distraction from your Brand and its voice or message, which negatively impacts the sale of its products. Too many inconsistent messages and inauthenticity will cause noise. For example, many Brands attempt to stand out by following trends, but every time a trend changes, the Brand image is lost, and consumers are confused. This makes it difficult for someone to remember your Brand and to gain loyalty. Also, if a customer or prospect can’t distinguish between two Brand’s products, there is a significant chance there will not be a conversion to a sale.

SOLUTION

Identify + Capitalize on White Space Brand Opportunities

White space is the gaps in the marketplace, including product features and uses, audiences, presentation, and other differentiators. An initial investment in an in-depth white space analysis will identify opportunities for your Brand to be a leader and generate maximum sales potential. This process requires strategic creativity and is most successful when it incorporates perspectives outside of your company.

Brand Strategy
Creative Design
Marketing Strategy
Public Relations
Customized Visual Content

Las Vegas Injury Attorney Paul Powell went from being a No-Name to a national Household Name.

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A clever and provocative beauty industry apparel launch garnered significant Las Vegas media attention.

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A strategic creative partnership delivered iconic imagery that made this organic cupcakery the talk of La Jolla.

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ISSUE 2

Outspent by Competition

Let’s face it; some Brands have bigger marketing budgets than others. These budgets allow them to spend more on production and media. This also gives them an advantage in acquiring and retaining customers at an accelerated pace. In these scenarios, it can be challenging for Brands with smaller budgets to compete for, let alone increase, market share.

SOLUTION

Navigating creative landscapes to procure the most effective Brand Assets

The good news is that bigger isn’t always better! With an incisive Brand strategy, you can identify and create the Brand Assets that will make you stand out in the marketplace – even if your competitors are outspending you. The core Brand Assets are:

Your Brand Platform (values, visuals, and voice).
Your web presence.
Consistent Brand presentation in all digital and traditional executions.
Other depending on the specific business needs.

Brand Strategy
Creative Design
Ad Buying Strategy
Customized Visual Content

A dynamic Brand program to support the opening of a new fitness facility in Orange County, CA.

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Branded distinctive Surf-Skate apparel to generate micro-loans for female entrepreneurs in South Africa.

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Small Ski Resort broke through big-budget competitors and saw a 50% increase in business with the first campaign.

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ISSUE 3

Attracting Investors or Buyers

Many Brands underestimate the importance of Brand Value in investor and buyer relations, yet Brand authenticity and consistency communicate influence, integrity, and vision. In addition, having a comprehensive understanding of your competitors and highlighting your brand’s uniqueness is critical to attracting investors and buyers. Both Investors and Buyers prefer Brands with clarity, quality, and purpose in all facets of their operations and avoid Brands that do not clearly present these.

SOLUTION

Creating a strategic Brand Profile to optimize funding options

Brand Value should be the breath of every creative asset representing your Brand. This includes your logo, colors, written content, web presence, printed and digital media advertising, social media, public relations, etc. Brand messaging should be meaningful and compelling. Brand visuals should be unique and engaging. These components are a part of a Brand Strategy that develops a Brand Profile that is more likely to gain the interest of parties looking to invest or buy.

Brand Strategy
Creative Design
Marketing Strategy
Customized Visual Content

Strong creative assets helped this private restaurant group become part of the publicly-traded company, Darden Restaurants, Inc.

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A fully integrated program ready to support the launch of a Celebrity Chef’s fast-casual restaurant.

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Evolved branding into a cohesive dispensary and a product line that attracted their ultimate buyer.

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It’s Time to Build Your Brand Value

It starts with one simple step: to complete our “Proprietary Brand Value Assessment.”

It’s Easy!

You only need to invest few hours of your time initially, and then we do the rest!

From the assessment, you will get an actionable, step-by-step guide of building your Brand Value and successfully positioning your brand as THE BETTER BRAND, allowing you to gain a competitive advantage and increase your profit margins.

Get Started

BRAND ASSESSMENT - TESTIMONIAL VIDEO

CREATIVE SOLUTIONS

Our individual creative services develop assets that are resonant and highly effective in supporting result-driven Brands and campaigns.

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Contact Info

Orange County, CA + Las Vegas, NV
info@prolificcreative.agency

Have More Questions?

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